After leaving the corporate publishing world in 2001, Laurence enjoyed a 3-year spell in pharmaceuticals before going onto create Swansea Life & Swansea Bay Business Life. The titles have since been acquired by the Trinity Mirror Group. In 2010 he set up a full service media agency specialising in PR, Advertising & Marketing, with a series of offices along the M4 corridor helping to develop regional campaigns for successful brands.
In addition to his roles as a keynote speaker and author, in 2016 after a period of consultancy, Laurence was invited to step in as interim CEO at David Spear Commercial Vehicles, a client of M4 Media & Training. This role saw him work alongside the business owners and manage a business transformation strategy.
Thanks to the correct use of digital technology, plus his own skills, qualities and experience as a transformational leader, Laurence helped the company realise impressive figures, and surpass subsequent targets and milestones. David Spear Commercial Vehicles celebrated its most successful year to date in 2017, recording a revenue increase of 28% while achieving unit sales growth of 30%. During this period a number of strategic and tactical action plans were put into place, with a heavy relevance on digital and customer service at their forefront.
In June 2018 Laurence stepped back into M4 Media & Training after two amazing years as CEO of David Spear. With a goal to immediately re-position and transform the business, the agency became a specialised communications based agency with a fully integrated training division for sales, marketing and business transformation. The new business has since rebranded as M4 Media & Training.