We produce detailed marketing plans that are linked to core values and if you don’t have any, we will work with you to identify what they are. We understand that success in this digitally driven world requires more than just the application of new technology. Using the latest digital techniques and the right market research, we help you to make strategic marketing choices that identify profitable opportunities and create new customer value, two essential factors that facilitate growth.
Creating is what we do, and whilst traditional in habit, the way we work and craft campaigns aims to push the boundaries. We call upon a range of techniques to unlock game-changing approaches for the brands we represent. Our craftsmanship in digital marketing and beyond means we can help you achieve more. It’s not just advice and support we provide across the areas detailed below, we facilitate the use of critical digital tools to get the best value from your digital channels.
We deliver strategies across an ever-expanding online and offline landscape, and bring all the relevant knowledge together into one seamless approach. No stone is left unturned in the pursuit of powerful marketing, advertising and communication.
Our highly refined, carefully crafted digital strategies in particular have the power to transform your brand for the better. We use the latest digital tools and tactics to increase the effectiveness of your marketing and in turn generate the leads and build the brand equity you need to become a major player in your respective marketplace.
We don’t just push boundaries, we create new ones, and every campaign we deliver is fully focused on acquisition, engagement and conversion. Tapping into vast digital experience and creating a strategy that is geared towards success is just the start.
Our goal is to bring your ideas to life and define a definitive digital strategy that is developed with purpose, built for performance and made to drive every part of your business.
After leaving the corporate publishing world in 2001, Laurence enjoyed a 3-year spell in pharmaceuticals before going onto create Swansea Life & Swansea Bay Business Life. The titles have since been acquired by the Trinity Mirror Group. In 2010 he set up a full service media agency specialising in PR, Advertising & Marketing, with a series of offices along the M4 corridor helping to develop regional campaigns for successful brands.
In addition to his roles as CEO, keynote speaker and author, in 2016 after a period of consultancy, Laurence was invited to step in as interim CEO at David Spear Commercial Vehicles, a client of M4 Media & Training. This role saw him work alongside the business owners and manage a business transformation strategy.
Thanks to the correct use of digital technology, plus his own skills, qualities and experience as a transformational leader, Laurence helped the company realise impressive figures, and surpass subsequent targets and milestones. David Spear Commercial Vehicles celebrated its most successful year to date in 2017, recording a revenue increase of 28% while achieving unit sales growth of 30%. During this period a number of strategic and tactical action plans were put into place, with a heavy relevance on digital and customer service at their forefront.
In June 2018 Laurence stepped back into M4 Media & Training after two amazing years as CEO of David Spear. With a goal to immediately re-position and transform the business, the agency became a specialised communications based agency with a fully integrated training division for sales, marketing and business transformation. The new business has since rebranded as M4 Media & Training.
A driven people person, with a passion for words and an 'anything is possible' mentality who thrives on new challenges and creativity.
Nigel has a long and successful work history within the marketing industry, and apart from his role at M4 Media & Training, his defining position was as International Marketing Manager for a large US corporation based in the UK. Throughout his career, Nigel has been instrumental in the development of several small to medium sized enterprises with his experience in IT and market research proving invaluable to his role as Director.
He brings his experience to M4 Media & Training as a Consultant, and his knowledge of market research, analysis, operations management and the environmental and technical aspects of products has formed a valuable part of our service. Being involved in the growth of a young and creative company is what keeps Nigel passionate about his role. Nigel also delivers Microsoft and GDPR training on behalf of M4 Media & Training.
Outside of the office, Nigel has a small holding which he lovingly maintains during his spare time. Nigel and his wife have also set themselves an aim of walking around Wales, including the border. When he isn’t enjoying the great outdoors, Nigel spends time with his many grandchildren and at sea – he even owns his own kayak!
A self-professed 'boring old fart' with a passion for strategy, market research, marketing planning and departmental management.