We produce detailed marketing plans that are linked to core values and if you don’t have any, we will work with you to identify what they are. We understand that success in this digitally driven world requires more than just the application of new technology. Using the latest digital techniques and the right market research, we help you to make strategic marketing choices that identify profitable opportunities and create new customer value, two essential factors that facilitate growth.
Creating is what we do, and whilst traditional in habit, the way we work and craft campaigns aims to push the boundaries. We call upon a range of techniques to unlock game-changing approaches for the brands we represent. Our craftsmanship in digital marketing and beyond means we can help you achieve more. It’s not just advice and support we provide across the areas detailed below, we facilitate the use of critical digital tools to get the best value from your digital channels.
We deliver strategies across an ever-expanding online and offline landscape, and bring all the relevant knowledge together into one seamless approach. No stone is left unturned in the pursuit of powerful marketing, advertising and communication.
Our highly refined, carefully crafted digital strategies in particular have the power to transform your brand for the better. We use the latest digital tools and tactics to increase the effectiveness of your marketing and in turn generate the leads and build the brand equity you need to become a major player in your respective marketplace.
We don’t just push boundaries, we create new ones, and every campaign we deliver is fully focused on acquisition, engagement and conversion. Tapping into vast digital experience and creating a strategy that is geared towards success is just the start.
Our goal is to bring your ideas to life and define a definitive digital strategy that is developed with purpose, built for performance and made to drive every part of your business.
After leaving the corporate publishing world in 2001, Laurence enjoyed a 3-year spell in pharmaceuticals before going onto create Swansea Life & Swansea Bay Business Life. The titles have since been acquired by the Trinity Mirror Group. In 2010 he set up a full service media agency specialising in PR, Advertising & Marketing, with a series of offices along the M4 corridor helping to develop regional campaigns for successful brands.
In addition to his roles as CEO, keynote speaker and author, in 2016 after a period of consultancy, Laurence was invited to step in as interim CEO at David Spear Commercial Vehicles, a client of M4 Media & Training. This role saw him work alongside the business owners and manage a business transformation strategy.
Thanks to the correct use of digital technology, plus his own skills, qualities and experience as a transformational leader, Laurence helped the company realise impressive figures, and surpass subsequent targets and milestones. David Spear Commercial Vehicles celebrated its most successful year to date in 2017, recording a revenue increase of 28% while achieving unit sales growth of 30%. During this period a number of strategic and tactical action plans were put into place, with a heavy relevance on digital and customer service at their forefront.
In June 2018 Laurence stepped back into M4 Media & Training after two amazing years as CEO of David Spear. With a goal to immediately re-position and transform the business, the agency became a specialised communications based agency with a fully integrated training division for sales, marketing and business transformation. The new business has since rebranded as M4 Media & Training.
A driven people person, with a passion for words and an 'anything is possible' mentality who thrives on new challenges and creativity.
Nigel has a long and successful work history within the marketing industry, and apart from his role at M4 Media & Training, his defining position was as International Marketing Manager for a large US corporation based in the UK. Throughout his career, Nigel has been instrumental in the development of several small to medium sized enterprises with his experience in IT and market research proving invaluable to his role as Director.
He brings his experience to M4 Media & Training as a Consultant, and his knowledge of market research, analysis, operations management and the environmental and technical aspects of products has formed a valuable part of our service. Being involved in the growth of a young and creative company is what keeps Nigel passionate about his role. Nigel also delivers Microsoft and GDPR training on behalf of M4 Media & Training.
Outside of the office, Nigel has a small holding which he lovingly maintains during his spare time. Nigel and his wife have also set themselves an aim of walking around Wales, including the border. When he isn’t enjoying the great outdoors, Nigel spends time with his many grandchildren and at sea – he even owns his own kayak!
A self-professed 'boring old fart' with a passion for strategy, market research, marketing planning and departmental management.
Emma has 20 plus years marketing experience gained working for national and international companies, including Boots, PepsiCo, Camelot, Wickes, Travelodge and Dairy Crest, in senior marketing roles.
Emma started her career on the Boots Graduate Marketing Programme where she gained solid training in the key marketing principles and worked on developing Boots branded cough and cold products from scratch. She then moved to Walkers Crisps (owned by PepsiCo) where one of her key challenges was to increase profitability of old favourites Chipsticks, Square Crisps and Frazzles. Next came a move to the newly created Camelot, operators of the National Lottery. Here Emma developed her career over 9 years launching the Wednesday Lotto draw and the EuroMillions with the French Lottery La Francaise des Jeux. Emma’s final role at Camelot was as Head of Strategy where she developed the organisation’s 5-year strategic plan.
Following her career at Camelot Emma decided to change direction and take on interim and consulting roles to allow her to spend more time in her home county of Pembrokeshire. She has since worked with Wickes as Brand Marketing Controller, Travelodge as Marketing Director and for the Dairies division at Dairy Crest as Head of Marketing where she managed the e-commerce milk and grocery delivery service milkandmore.co.uk.
Emma brings skills and experience in strategy development, marketing planning, branding, new product development, managing research projects, and developing both traditional and digital marketing communications to her role at M4 Media & Training.
Outside of work, Emma spends her time running around after her energetic 2-and-a-half-year-old toddler. She loves the Pembrokeshire landscape and is a keen amateur photographer so spends as much time as she can on the beaches and coast path with her camera and beloved whippet cross Ollie.
A skilled and highly experienced marketing guru with a passion for building brands and developing results-driven communication plans.
On completing a BA Hons in Drama & Film/TV Studies at UWA and realising that her real passion lay behind the camera, Pembrokeshire-born Nikki decided to embark on an exciting journey that lead to her starting her own professional video production service in 2008.
After working in the big smoke on shows like Good Food Live and Saturday Kitchen, where she gained her first insight into the fast paced production world working primarily as a Runner, Nikki returned to her hometown. Following many determined phone calls and letters she landed herself more permanent work as a Runner and Camera Assistant with local film production company Curlyman Productions. During her time at Curlyman, Nikki learnt many new skills, such as production planning, sound recording, researching and post production, which provided her with first-hand experience and knowledge of independent filmmaking.
Her experience has seen her secure a wide variety of projects for numerous clientele, ranging from high energy, fast-paced action shoots to filming across more tranquil, beautiful countryside locations in rural Wales. BBC Wales, PembrokeshireTV.com and an array of freelance projects feature on her CV. In addition to this, Nikki gained invaluable experience in her role as Multimedia Specialist for global energy companies Chevron and Valero.
Nikki brings her experience to M4 Media & Training as a Multimedia Specialist, with the aim of helping businesses market themselves using digital tools.
Outside of the office, Nikki loves spending time with her energetic daughter, who manages to capture an audience wherever she goes! She also owns a ‘cheeky’ pony who takes up much of her spare time so sitting still for too long is not an option in Nikki’s day-to-day schedule. She loves the beach and enjoys the summer, when BBQs and homemade vodka fruit smoothies are always on the menu!
An experienced professional who brings a sense of passion with a can-do attitude, lots of ideas and a genuine willingness to produce what the client will be delighted with.