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Free Marketing Seminars

I mentioned a few weeks ago that I’d be running some FREE Seminars during 2018.   I’m delighted to say that the first one will be held at The Village Hotel, Swansea on Wednesday 30th May – 10.30am registration for 11am start and a 12.30pm finish.   The first seminar is all about Sales & Sales Management and covers the […]

Free Sales and Marketing Seminars

I’m going to be running some sales and marketing seminars throughout 2018. These taster workshops will include the following subjects and are going to be FREE. If you are interested in attending, follow the link at the foot of this post and register your details including your preferred choice of location – Cardiff, Bristol, Swansea, Birmingham, London. 1) Building and […]

Recruiting Sales People

84% of buying decisions are based on emotion as opposed to logic – true or false? What I do know is that sales is about connecting with customers and to do that you need certain characteristics. Research tells us that empathy and drive are key in the selling process and the top sales people in any organisation have these qualities […]

What’s the motive?

A Sales Initiative post by international sales authority Martin Limbeck recently posed the question, ‘What makes people buy (from you?)’. In this piece, Limbeck begins to answer this question by revisiting the findings of the Allensbach Institute for Public Opinion Research, which established the seven buyers’ motives that provide the impulse to make a purchase, adding “These rules still hold […]

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