All Things Digital

The ‘one size fits all’ approach cannot be applied when delivering your brand digitally. That’s why we provide the perfect blend of services to offer audiences a complete view of your business online.

Our expertise in design & development, digital marketing, social media, content production and ecommerce means we craft and refine a personalised strategy without compromising on agility, flexibility or creativity. We have helped to push forward the most exciting brands from across the M4 corridor and beyond, and work collaboratively to deliver a fresh and innovative approach to help you climb online.

Whilst the aspects of traditional PR are still very much a core element of the way we work, the net is expanding every single day and making a number of opportunities obtainable. We are at the forefront of digital communications, and manage online campaigns to increase presence and awareness across target publications and audiences.

Alongside the digitally focussed services already mentioned, we also provide the following to deliver a complete package for your specific online needs:

Audience Targeting

Your audience is the lifeblood of your company, regardless of the size of your business or its niche. Our audience targeting expertise ensures that each campaign we craft on your behalf is not only planned with precision but devised to satisfy your target audience’s unique requirements.

Audience targeting gives you the power to use demographic, lifestyle and psychographic data profiles to your advantage to produce an accurate campaign. These factors effectively shape who sees your advertisements throughout the online world. Using the latest technology and techniques, we can assign single or multiple audiences to your digital advertising campaign, and can even adapt how your ads are being received via remarketing lists, custom combination lists and interest categories throughout to increase success as the needs of consumers and your business evolve.

Contextual Targeting

In order to produce the right results for your brand, digital advertising must be positioned correctly, after all there is so much competition online, which makes standing out, even within your market niche, is a challenge. Contextual targeting however ensures your carefully crafted advertisements are placed alongside relevant content to improve online and mobile marketing further. Our contextual targeting service utilises user information, including the search terms used by your audience when browsing, to present products and services that they already have an interest in, thus improving associated click-through rates and subsequent sales.

A prime example of contextual targeting is when a customer completes an online search for the most fuel efficient vehicles for commuting. On the following websites visited they will see ads for hybrid cars. The customer, already considering how to save fuel on that daily commute, will click on the ad to check out the latest hybrid models.

Google Analytics

As digital technology and user behaviours evolve, the importance of collecting and analysing data relating to user experience is even more essential. Google Analytics is a vital tool for our team and has been utilised to support our clients in better understanding the role of their websites and applications in relation to their own business objectives.

We know Google Analytics, and deliver consulting services as well as auditing, implementation and ongoing management to connect you with valuable data about your users, your content and your wider marketplace. Let us help you to translate these business goals into measurable actions and conversions.

PPC & Search

Bolstering your digital performance for the short and long term isn’t easy. In fact, you’ll need the help of a number of strategies to realise those digital goals, increase conversions and improve your return on investment. Our approach to PPC management and search is simple. Our PPC specialists know, and continue to get to know, the field inside out so you benefit from the latest and greatest tools, techniques and knowledge.

We use PPC and search to not only encourage new visitors to invest in your brand but use targeted campaigns, meticulous management and regular reviews to maximise the quality of leads and reduce your marketing spend.

Retargeting, Display Placement & Programmatic

We don’t take a ‘set it and forget it’ approach to our digital advertising campaigns. We use retargeting, display placement and programmatic advertising to help you to continually reach audiences online. Our programmatic digital solutions in particular aim to meet the ever increasing need to reach the right users in the right place at the right time. Using first and third party data, we successful segment specific audiences so your advertising materials service you more powerfully. This data driven approach means you can improve the performance of campaigns and optimise content to achieve even better results.

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