In the world of social networking, LinkedIn is arguably its greatest hidden secret, as despite having been around since 2002, many people still have no idea what LinkedIn is all about and what purpose it serves.
LinkedIn is a social network for professionals. Whether you’re running an SME, or CEO of an expanding business, LinkedIn offers opportunities to network with other professionals and expand your reach and brand awareness.
As of April 30, 2015 there are more than 350 million individual users and business organizations sharing on LinkedIn. In 2015 LinkedIn has averaged more than 187 million unique visitors to the website each month, from over 200 countries worldwide.
Essentially, your LinkedIn profile acts as an all-in-one CV, portfolio, and an abundant source of virtual references. Anyone you’ve worked with on a successful project can provide a testimonial, and your connections can endorse you for proven skills and experience – which is where its other main advantage comes in.
All sorts of jobs listings are posted on LinkedIn every day by employers, featuring specific jobs relevant to you, tailored to your current information, specialisms and location.
You can also follow company pages, groups according to location or interest, find and apply to jobs, and connect with new professionals.
Business website Entrepreneur recently featured a very useful article entitled 5 powerful uses of LinkedIn few business are maximising which highlights some of the various ways in which you can demonstrate your knowledge and skills, increase your advertising outreach and target recruitment candidates with the right skills set for your enterprises.
Another useful article is 4 Tips On How to Use LinkedIn To Build Powerful Influence by social media expert Jeff Bullas. It’s a handy how-to guide for anyone curious about how LinkedIn can work for you, including which pitfalls to avoid and strategies to adopt.