Commercial vehicle specialist wins prestigious Business Transformation of the Year accolade at the 10th annual Auto Trader Click Awards

(Photo Caption: L-R Owner – David Spear, Auto Trader’s Darren Moon, Director – Sarah Spear, BBC TV’s Steph McGovern. CEO – Laurence Winmill & Marketing manager James Spear)

LCV dealer David Spear has been named Business Transformation of the Year (Independents) at this year’s Auto Trader Click Awards.

The awards, which marked its 10th anniversary this year, is well known for acknowledging true, peer-inspiring industry leaders within the automotive sector. Winners received their accolades at a glittering ceremony held at Banking Hall in London and presented by Auto Trader Group Sales Director Le Etta Pearce, BBC Breakfast Business Reporter Steph McGovern and fellow Group Sales Director Darren Moon.

“This is a massive statement about our business success and our desire to embrace digital technology in order to meet our customers’ needs and drive our business forward. We are proud and honoured to win the accolade, and gain recognition for our hard work and high customer care quality standards,” said Owner David Spear, who celebrated the opening of the firm’s second site in Cardiff earlier this year.

Alongside the title Digital Innovator of the Year, the Business Transformation of the Year category was judged by a panel of digital experts representing companies such as Google, LinkedIn, Vodafone, ZPG and global advertiser HAVAS. Winners of other categories, including Data Driven Retailer of the Year, Best Performing Retailer on Auto Trader, Best Digital Customer Experience and Digital Retailer of the Year, were determined thanks to the opinions of some 10,000 car buyers. 160 million data points were collated via Auto Trader’s website to decide this year’s Click Awards winners.

“We never expected this result because of the competition that exists but winning the Business Transformation of the Year title gives us tremendous confidence in our business plan and our desire to be recognised as the UK’s leading independent van dealer,” concluded David.

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