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What’s the motive?

A Sales Initiative post by international sales authority Martin Limbeck recently posed the question, ‘What makes people buy (from you?)’. In this piece, Limbeck begins to answer this question by revisiting the findings of the Allensbach Institute for Public Opinion Research, which established the seven buyers’ motives that provide the impulse to make a purchase, adding “These rules still hold […]

Don’t hyper-target … hyper-personalize

An interesting post from Adweek recently reported that ‘A Hyper-Targeted Audience Is Not Necessarily the Right Audience’, and that marketers need to focus on “people, not proxies”. The article goes on to explain that while “targeting is a valuable tool for marketers, its lack of context and accuracy annoys consumers to the point where they’re opting out of ads altogether, […]

City businessman travels to Downing Street to lobby the Chancellor in advance of Autumn Statement

Photo Caption: L-R (9th in row) Harri Lloyd Davies & a delegation from the British Chambers of Commerce (BCC) with the Chancellor at No 11. The Autumn Statement is always a much anticipated event for businesses throughout the UK, and this year’s is no exception. With the publication date recently announced, city businessman and Partner at Bevan & Buckland Harri […]

The importance of blogging for business

Whatever the size of your business, blogging is integral to your digital marketing strategy. In today’s content-driven world, where audiences spend over ten hours a day consuming digital media, you need to provide relevant content for your actual and potential customers. Blogs are an easy-to-use, extremely effective (CMS content management system) and are one of the best ways for an […]

Leading accountancy practice is all set to host training day to provide vital support for landlords in light of new legislation

Photo Caption: Partner Harri Lloyd Davies The introduction of the new legislation affecting agents and private landlords in November is no revelation but like any law change, adjusting to fulfilling your new obligations can be a minefield for all involved. Established accountancy firm Bevan & Buckland makes it their business to support organisations and sole traders in light of legislative […]

Storytelling in the digital age

Storytelling has always been mankind’s means of communication ever since cave paintings were the original ‘social media’! But what do content marketers mean when they talk about storytelling, such as in this recent article from Copyblogger for example? You have probably seen this phrase crop up a lot in recent years. Storytelling is an effective way of engaging with your […]

GET CONNECTED WITH LINKEDIN

In the world of social networking, LinkedIn is arguably its greatest hidden secret, as despite having been around since 2002, many people still have no idea what LinkedIn is all about and what purpose it serves. LinkedIn is a social network for professionals. Whether you’re running an SME, or CEO of an expanding business, LinkedIn offers opportunities to network with […]

DIGITAL MARKETING PITFALLS… AND HOW WE CAN HELP YOU AVOID THEM

Photo: Laurence Winmill, MD of M4 Media In 2016, digital marketing continues to grow, with no signs of slowing down.  A number of articles have recently appeared highlighting some of the issues facing inefficient digital marketers. Let’s take an overview of a couple of the most common pitfalls. OVERSERVING The Drum notes, “Many operators are dangerously over-claiming what they can […]

Accountancy firm helps businesses put an end to late payments in light of recent survey findings

Photo Caption: Harri Lloyd Davies, Partner at Bevan & Buckland Whether you are a large corporation, small to medium sized enterprise or sole trader, chasing late payments is one of those tedious tasks that just has to be done to maintain cash flow, but a recent survey has revealed that small businesses in particular are spending more time than ever […]

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