In short, prospecting is expanding the size of your potential customer base. With prospecting, you’ll be able to reach out to more leads than ever before and nurture these opportunities into hard sales. Effective prospecting is essentially the lifeblood of sustained growth and success, with the process of identifying and cultivating potential customers laying the foundation for a robust sales […]
Rejection isn’t an easy thing to handle. As experienced sales people will tell you, customer objections are all apart of the process, with lack of budget, trust, need and urgency all common types of objections in sales. Rather than see objections from potential customers as roadblocks however, we prefer to look at them as opportunities to showcase your expertise, build […]
In the competitive arena that is the business world, staying ahead of the game (and the competition) requires a deep understanding of your industry landscape. One powerful tool to gain such an insight is well-executed competitor analysis. The importance of competitor analysis shouldn’t be underestimated. By dissecting the strengths, weaknesses, opportunities and threats posed by your competitors, you can make […]
A business plan is not just a document. It’s a roadmap that guides businesses and entrepreneurs through the challenging terrain of establishing and growing a successful business. Starting or managing a business and then steering it towards future success needs careful planning and application. It takes self-discipline and informed decision making, not to mention plenty of energy and creativity. While […]
In today’s fast-paced world, businesses have to move with the times to keep delivering the standards super savvy consumers expect. For companies of all sizes and niches, ticking the boxes every customer has is the key to not just securing their business now but bagging the repeat purchases brands need to not just survive but thrive. Creating and executing a […]
With over 830 million users worldwide at last count, LinkedIn isn’t just a platform for jobseekers. It’s a powerful tool for professionals, entrepreneurs and businesses to expand their networks, boost visibility and foster meaningful connections. As the backbone of social media for businesses, LinkedIn is a platform that can help you connect with decision makers and build a powerful network […]
Training and mentorship are vital parts of our offering here at M4 Management Consultancy. Our highly experienced mentors and trainers have a passion for helping business owners, delivering knowledge and understanding that are relevant to your unique needs and honed through first-hand, real life experiences. Whether it’s your first time running a business or you want your organisation to achieve […]
As the shop window of your business and the hub of your digital presence online, it’s safe to say that your website is pretty important. While many traditionalists will disagree with the following point, we’re firm believers that every business – whether that’s a one-man-band or big-name brand – needs a website. The online presence a website brings can have […]
You heard it here first folks, the word ‘sales’ is no longer in vogue! Last week, we had a great meeting with an expert from the world of speakers, speaker agents and bureau teams. Her role is to help people working in the above areas to grow their businesses, get more bookings and charge higher fees to create profitable ventures. […]
If you haven’t heard, after six years working hard behind the scenes and off the speaking circuit, I’m currently in the process of relaunching my speaking career. Bringing new experiences (i.e. hard lessons learned during lockdown) and years of expertise gained across several roles within the business world, the reboot is set to be bigger and better than ever. Yet, […]