We produce detailed marketing plans that are linked to core values and if you don’t have any, we will work with you to identify what they are. We understand that success in this digitally driven world requires more than just the application of new technology. Using the latest digital techniques and the right market research, we help you to make strategic marketing choices that identify profitable opportunities and create new customer value, two essential factors that facilitate growth.
Creating is what we do, and whilst traditional in habit, the way we work and craft campaigns aims to push the boundaries. We call upon a range of techniques to unlock game-changing approaches for the brands we represent. Our craftsmanship in digital marketing and beyond means we can help you achieve more. It’s not just advice and support we provide across the areas detailed below, we facilitate the use of critical digital tools to get the best value from your digital channels.
We deliver strategies across an ever-expanding online and offline landscape, and bring all the relevant knowledge together into one seamless approach. No stone is left unturned in the pursuit of powerful marketing, advertising and communication.
Our highly refined, carefully crafted digital strategies in particular have the power to transform your brand for the better. We use the latest digital tools and tactics to increase the effectiveness of your marketing and in turn generate the leads and build the brand equity you need to become a major player in your respective marketplace.
We don’t just push boundaries, we create new ones, and every campaign we deliver is fully focused on acquisition, engagement and conversion. Tapping into vast digital experience and creating a strategy that is geared towards success is just the start.
Our goal is to bring your ideas to life and define a definitive digital strategy that is developed with purpose, built for performance and made to drive every part of your business.
After leaving the corporate publishing world in 2001, Laurence enjoyed a 3-year spell in pharmaceuticals before going onto create Swansea Life & Swansea Bay Business Life. The titles have since been acquired by the Trinity Mirror Group. In 2010 he set up a full service media agency specialising in PR, Advertising & Marketing, with a series of offices along the M4 corridor helping to develop regional campaigns for successful brands.
In addition to his roles as M4 Media’s Managing Director, keynote speaker and author (Laurence penned a book entitled ‘Live Your Life’, which has become an essential guide to personal and business success for many), in 2016 Laurence became CEO at David Spear Commercial Vehicles. The highly successful business has since gone from strength to strength utilising the latest digital techniques to transform the company and its processes from the grassroots up.
Thanks to the correct use of digital technology, plus his own skills, qualities and experience as a transformational leader, Laurence helped the company realise impressive figures, and surpass subsequent targets and milestones. David Spear Commercial Vehicles celebrated its most successful year to date in 2017, recording a revenue increase of 28% while achieving unit sales growth of 30%. During this period a number of strategic and tactical action plans were put into place, with a heavy relevance on digital and customer service at their forefront.
With support from the David Spear team, Laurence accelerated the integration of a Dealer Management System, including CRM, to maximise lead conversion whilst managing costs and profit per vehicle. A dynamic, new and already successful website was also launched, with the platform further harnessing the full value of digital technology to enhance user experience. The digitalisation of David Spear under Laurence’s direction has propelled the company to new heights to realise more than increased revenue.
From 2018 Laurence aims to focus on his consultancy work and the continued development of M4 Media which will deliver traditional and digital marketing solutions to all business types, whilst providing a bespoke agency service for automotive dealers.
In his spare time, he relaxes with his family, is an avid Chelsea fan, works out at the gym and enjoys as much travel and adventure as his busy life allows.
A driven people person, with a passion for words and an 'anything is possible' mentality who thrives on new challenges and creativity.
Nigel has a long and successful work history within the marketing industry, and apart from his role at M4 Media, his defining position was as International Marketing Manager for a large US corporation based in the UK. Throughout his career, Nigel has been instrumental in the development of several small to medium sized enterprises with his experience in IT and market research proving invaluable to his role as Director.
He brings his experience to M4 Media as a Consultant, and his knowledge of market research, analysis, operations management and the environmental and technical aspects of products has formed a valuable part of our service. Being involved in the growth of a young and creative company is what keeps Nigel passionate about his role.
Outside of the office, Nigel has a small holding which he lovingly maintains during his spare time. Nigel and his wife have also set themselves an aim of walking around Wales, including the border. When he isn’t enjoying the great outdoors, Nigel spends time with his many grandchildren and at sea – he even owns his own kayak!
A self-professed 'boring old fart' with a passion for strategy, market research, marketing planning and departmental management.
George is a highly experienced, award-winning Creative Director with advertising agency credentials ranging from Saatchi & Saatchi to DMB&B and Arc International. He has run his own design consultancies and recently headed a 28-strong integrated agency in London as Design Director and Head of Digital.
After moving to the Black Mountains in 2014 with his Welsh wife, he set up an agency specialising in B2B communications and integrated solutions.
He also loves illustration and turns his hand to that from time to time. And being a tad old school, he can also spell.
Away from the business George is keen on keeping fit (as he also loves wine and cooking). He is also a qualified private pilot and flies from Cardiff Airport when the weather allows!
Quick and accurate at concepts and design, thrives under pressure, a strategic thinker and creative motivator.